Help Phyllis raise $1.5k to start a grains business

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Grand total

1520
Amount Raised So Far: 115

05/10/2024 11:12 am

Picture Phyllis in the Nairobi slums, with a dream that could light up the darkness, one grain at a time. Your support fuels this vision, directly investing in her grains / cereals startup at the local market.

Alongside, Phyllis receives a smartphone & in-person, ongoing training for our personalized, voice-enabled AI mentor, guiding her towards business success & personal well-being. Dive into her story of resilience, & her thoughtful business plan below. Your investment offers a transformative, scalable, dignified, & evidence-based way to help. 💯% of your funds go directly to Phyllis.
Phyllis’ story & business plan follows: ↓

Description

Phyllis' Story

Phyllis knows what it means to suffer. She was born in Kenya to a single mother who barely made enough to feed her eight children by washing clothes for other people. Phyllis had to drop out of school when she discovered she was pregnant with her daughter. She faced the same hardships as her mother, working long hours to provide for her daughter and her siblings.

She tried to start a small clothing business with the help of a neighbor, but it collapsed because her family relied on it too much. She felt hopeless and trapped in a cycle of poverty. She is now a beneficiary and a participant in the Mercy Mercantile program and beginning to thrive.

She has big dreams for herself and her community. She wants to start a cereals and grains retail business, save some money, take part-time classes (including ones taught with the assistance of our AI mentor chatbot) to finish her education, and teach others about saving and entrepreneurship. She is thankful for Mercy Mercantile’s support and believes they can make a difference in her community, where poverty, crime and drug abuse are rampant. She says Mercy Mercantile has given her hope and dignity.

Pre-Enroll Income
< $1.50 (USD) / day
Income Goal Post Startup
$4 to $12 (USD) / day
Other Challenges
Single parent, housing

Business Plan

Summary
Nutritional cereals and grains business in Nairobi slums.
Problem
Limited access in Nairobi slums to affordable, quality cereals and grains.
Solution
Retail sale of cereals and grains at a market stall in Nairobi slums.
Opportunity
Limited competition in quality grains and cereals retail in Nairobi slums. High potential for community impact and business growth.
Model
Wholesale purchase from local and regional farmers & distributors. Retail sales through a strategically located stall in the slums. Initial focus on popular grains, with plans to diversify.
Marketing
Community engagement and word-of-mouth promotion. Partnerships with local community organizations. Seasonal promotions and loyalty discounts for regular customers.
The Ask
Seeking an initial investment of $1.5K for startup costs runway & buffer income.

Startup Budget

Groundnuts, Yellow beans, Red beans, Popcorns, Maize
$150
Packing bags, scale, measuring containers
$40
Sieving machine, umbrella, refurbed smartphone
$160
Maize grinding machine
$150
Stall rental at Nairobi market ($20 x 6 months)
$120
Monthly basic income ($40 x 12 months)
$240
ChatGPT / AI service ($20 x 12 months)
$240
Business license
$40
Miscellaneous / Buffer
$380
TOTAL
$1,520

About Kenya

KENYA OVERVIEW
Kenya is a country in East Africa. It’s the 28th most populated country in the world and the 7th most populated in Africa. Kenya is a multi-ethnic, multi-racial, and multi-religion country. It has a varied landscape, including snow-capped mountains, inland lakes, the great rift valley, and white beaches. Kenya is also known for its scenic landscapes and vast wildlife preserves.

Kenya became fully independent on December 12, 1963. It’s a republic with Swahili and English as its official languages. Kenya is East Africa’s largest and most important business, financial, and transportation hub. 80% of the region’s trade flows through the Mombasa Port.

Backers

Date Billing First name Billing City Billing State Billing Country
2024-04-09ZacCastle RockCOUS

Thank you very much for your support, and for investing in my startup. I look forward to showing you my progress over the next months as I launch and grow my business.

Phyllis, Kenya
LIVELIEHOOD

Your investment helps lift this enrollee above poverty and to achieve their goals. Thank you for your contribution & support.

POSITIVE PSYCHOLOGY

We also provide all beneficiaries with mental health support to with daily positive psychology messages via the AI-mentor.

SAFETY FIRST

We take the risks and concerns surrounding AI seriously, & each participant is vetted & continually trained to the furthest extent possible.